2010-03-30
2010-04-12
We're now actively planning the 2010 campaign
Behaviour Change is a social enterprise that works with government, business and charity to make it easier for people to lead greener lives
The Behaviour Change team has worked together since 2006, developing Together and we will if you will while at international NGO The Climate Group. The organisation was set up in December 2009 with the backing of co-founders of we will if you will Fiona Reynolds, Director General of the National Trust and Ian Cheshire, CEO of Kingfisher (owners of B&Q), to provide a dedicated hub where this work could continue.
During a thirteen-year career in advertising, David created step-changing campaigns for some of the world's best-known brands; his multi award-winning strategy for Skoda helped transform perceptions of a car that had long been the butt of jokes.
In 2006, David turned his attention to green issues, developing the 'easy ways to fight climate change' philosophy that lay behind Together. Since 2008, David has been working closely with Fiona Reynolds and Ian Cheshire to build on the success of this approach.
Rob's degree in Human Sciences gave him a keen interest in people, their ecology and their behaviour. He put this to work in advertising, with a 5 year career at AMV BBDO managing campaigns for the likes of Sainsbury's, The Economist and the government.
Rob now manages various Behaviour Change campaigns, as well as looking after operations and finance.
Tom graduated from UCL with a degree in Economics and his first job was at Nestlé working in sales and marketing. Tom then worked in advertising before joining the rest of the team, and at Behaviour Change he manages a number of our campaigns alongside new business opportunities.
Jessica's previous career was divided between working in film production at Working Title films and Universal Studios and teaching in Japan and central America. Jessica now manages the communications elements of Behaviour Change and our campaigns.
Behaviour Change works with government, business and civil society to make it easier, cheaper and more appealing for people to lead greener lives.
Our approach is:
Behaviour Change is a not-for-profit social enterprise. All our projects are driven by our mission to promote sustainable living to the British public.
Behaviour Change helps government, business and charity promote sustainable living to their customers, supporters and employees.
We have extensive experience in all areas of campaign planning and management and can advise on specific elements of the process or project manage an entire campaign.
We launched Eat Seasonably in Spring 2009 to pilot the we will if you will approach. The campaign aims to reconnect people with their food and the seasons in which it grows. In the first year, 40 major businesses and charities and over 100 smaller partners got involved. We saw an unprecedented growth of the Grow Your Own movement, the issue of seasonal food moved from the food pages to the news pages, and the campaign picked up a Green Award. We're now actively planning Eat Seasonably's second year.
Visit: www.eatseasonably.co.uk.
Video News Release featuring the campaign’s celebrity supporters.
The Eat Seasonably calendar is a unique guide to what’s in season when. Designed to celebrate fruit and vegetables at their seasonal best, it is based on three important criteria: environmental impact, value and taste. It allows partners to align their activities around monthly fruit and veg highlights.
Green Thing created this film about Ninjin, The Vegetable Assassin.
We're helping Greener Journeys, a coalition of the UK's major bus companies, with their mission to take one billion car journeys off the road by 2014. Having been closely involved in the development of their four-year strategy, we're now working on its delivery.
Visit: www.greener-journeys.com.
We're working with Coca-Cola Great Britain to help develop and deliver their sustainability commitments.
'Insulate Today' is the second we will if you will campaign working with Aviva, Accenture, HSBC and Sainsbury's to help their employees insulate their homes. The campaign will launch on 30 March, in association with DECC and the Energy Saving Trust.
we will if you will is an innovative 5-year project, which aims to make sustainable living appealing and accessible to the mainstream UK population through unprecedented collaboration between business, civil society and government. A unique joint effort from business and civil society, it is led by Fiona Reynolds (Director General, The National Trust) and Ian Cheshire (CEO, Kingfisher). Following successful pilots on seasonal eating and insulation, we plan to launch five more campaigns in the areas of food, energy and transport.
Visit: www.wewillifyouwill.org.
54 Poland Street, London, W1F 7NJ
Email:
info@behaviourchange.org.uk
Phone:
+44 (0)20 7432 7290
