- Who we work with
See some of our projects.
Building on the success of Eat Seasonably, Dabble with your dinner takes a pragmatic approach to tackle the difficult challenge of encouraging British families to eat more vegetables. Getting food on the table on weeknights is a routine task for most families and most admit to cooking from the same repertoire of meals over and over again.
Focusing on six of Britain’s most popular family meals, the project simply provides easy one-step tweaks to add more veg. We’ve now launched an online tool 'Mum! What's for dinner?' to encourage people to use and share tips.
New research released today as part of our Green Switchover project shows energy efficiency is not yet a no-brainer, despite signs of good initial awareness of the Green Deal.
The YouGov survey reveals that energy bills are the single biggest worry for people when it comes to household spending. This concern however is not translating into enthusiasm for energy efficiency, with the public far more likely to blame energy companies than feel that they can do something about it personally.
Behaviour Change is a not-for-profit social enterprise dedicated to tackling the most challenging social and environmental behaviours
See some of our projects.
Developing and managing charitable initiatives that promote positive behaviour change. Each campaign aims to advance a specific sustainable behaviour, with our current areas of focus being food and energy.
Our approach is:
David Hall and Rob Moore have worked together since 2006, developing initiatives such as Together and Eat Seasonably while at international NGO The Climate Group. Behaviour Change was set up in December 2009 with the backing of Fiona Reynolds, Director General of the National Trust and Ian Cheshire, CEO of Kingfisher (owners of B&Q).
funded by the Department for Energy and Climate Change, the EST.
Greener Journeys is the first national campaign to persuade people to get out of cars and on to buses; with the aim of getting 1bn journeys off the road by 2014. Backed by a coalition of the major bus companies in the UK, including Arriva, Go-Ahead, FirstGroup and Stagecoach, the campaign makes it easier and more attractive for people to get the bus.
The campaign launched in September 2010 with a million-ticket giveaway, national press advertising, a marketing campaign in 3 regions of the UK and media coverage including BBC Breakfast and Radio 4's Today programme.
In 2011 we conducted an ethnographic research programme giving insight into how transport choices are made in car-owning households and delving into people’s actual experiences on the bus. We also continued our work to raise the profile of the bus, and the resulting campaign received coverage on TV and in press, highlighting the health benefits of taking the bus.
2012 saw the launch of the Greener Journeys Behaviour Change Lab, testing innovative, practical, on the ground methods of getting people out of their cars and on to buses. The four projects we developed were designed to be complementary to existing work done by operators, moving away from conventional marketing approaches. They include targeting drivers at moments of driving ‘pain’ in Sheffield, and using local community groups as messengers in Manchester.
We developed the strategy, campaign idea and communications materials for the major behaviour change initiative '50 things to do before you're 11 3/4'. The campaign is part of the Trust’s programme to promote 'the great outdoors' to children, who nowadays spend 60% less time outside than their parents did at the same age. The campaign launched in April 2012 and encourages kids to try a diverse range of outdoor activities from climbing trees to abseiling.
in The Daily
list of 50
In addition to the overall concept, we developed the following collateral for 50 things to do before you’re 11 3/4:
· Set of logos
· Set of 50 icons
· A scrapbook of the 50 things, given away with The Guardian and at properties
· Posters, stickers, banners and other materials for properties
· Executional, on the ground ideas for properties
Start is an initiative headed by HRH the Prince of Wales and run by Business in the Community, launched in 2010 to inspire people to act for a more sustainable future. We helped the Start team develop their 2012 campaign strategy through workshops, research and idea generation.
Target Neutral is BP’s not-for-profit scheme which helps motorists lower and offset the carbon footprint of their driving. We worked with the Target Neutral team to help shape their communications as the official carbon offset partner of the London 2012 Olympics.
Eat Seasonably encourages people to eat more British in season fruit and vegetables. As the UK's leading authority on seasonal eating, the award-winning campaign presents a clear and simple vision of what's in season when and the benefits of eating produce when it's at its best. This provides a compelling focus for practical action by partners and we now work with hundreds of partners from the major retailers and caterers, to charities and membership organisations, to a growing network of pubs, restaurants, cafes and greengrocers.
The campaign's online presence continues to gain support, with a rapidly expanding Facebook following and over a million visits to the website.
Video News Release featuring the campaign’s celebrity supporters.
Green Thing created this film about Ninjin, The Vegetable Assassin.
Our main focus has been on mobilising consumer demand and our work has included consumer and stakeholder research, modelling and creative thinking.
The Green Deal Network has played a decisive role in persuading DECC to take greater responsibility for driving Green Deal demand and our work has informed much of the thinking now being done about how to market the Green Deal.
Green Deal Network research